Lay the cooled sponge cake flat on a piece of parchment paper or silicone baking mat.
In a medium bowl, beat together the softened cream cheese, powdered sugar, and vanilla extract until smooth and creamy.
In a separate bowl, whip the chilled cream until stiff peaks form, then fold it gently into the cream cheese mixture.
Spread a thin layer of strawberry jam or preserves over the sponge cake (optional).
Spread the cream cheese-whipped cream mixture evenly over the cake, leaving a small border around the edges.
Arrange the sliced strawberries evenly over the creamy filling.
Starting from one short end, carefully roll the cake into a tight log using the parchment to help guide the rolling.
Wrap the roll and chill in the refrigerator for 20–30 minutes to set.
Slice into 1-inch pieces with a sharp knife, wiping the blade between cuts for clean edges.
Garnish with a drizzle of white chocolate, extra whipped cream, mint, or a dusting of powdered sugar before serving.